"Its simple, we always make more money
than we spend on our UpSwing Business EXPO attendance. Over the course
of our 3½ years of attendance we have been introduced to new prospects
and customers at every show. It is also a great, yet casual venue to
talk to customers and prospects about how they currently use our
products, how our products may address a need, or create an opportunity
for them."
Most people think the biggest value
of exhibiting at a trade show is meeting new business contacts --- and
this certainly is valuable. However, I find the biggest value comes
from consistently exhibiting show after show as many of the same people
attend and see our booth. These attendees stop to exchange a "howdy-do"
and then move on when they dont have need for our lead generation
services. However, when they have a need, they seek me out as I have
built credibility in their eyes, in that they know Im not here today
and gone tomorrow.
Although I have many examples of this
value, the most fun one is when at an UpSwing event I saw a man quickly
walking down our aisle, not looking at any booths along the way. When
he arrived at our booth he stopped abruptly and said, "I forgot your
name and company name but I knew you'd be here so I came tonight as I
need your services." He has become a valued, ongoing client. My thanks
to you Sheila for making this client connection, and so many others
possible.
PostNet
has been exhibiting for about 2 years and we enjoy the UpSwing Business
EXPO. We find the time to be well worth it and we're always coming away
with new leads and relationships enhanced. It's a great environment for
networking and building the ever-valued BRAND AWARENESS. Thanks for a
great show and schedule!
Several
years ago Jackpot Junction Casino Hotel was looking for a new venue in
the Twin Cities to help us promote our Casino and new Reese Jones golf
course. The Upswing Business Expo's have proven to be just exactly
what we were looking for. The diverse business crowds that attend each
event are always interested in listening about new and exciting
destinations. As the years have passed Jackpot has gotten involved
in Upswings sponsorship and continue to reap the rewards of a great
friendship.
Im writing to you today to let you
know how much I appreciate the UpSwing Business Expo events. Seven
years ago I attended my first Upswing Expo and was
immediately impressed. UpSwing Expo is a networking event where you
feel comfortable and right at home, because everyone is ready
and willing to speak to strangers networking at its finest.
Later my company started exhibiting at the Upswing Expo events. The first time we exhibited, we left with
prospects that turned into clients just what I needed. During our subsequent participations, attendees told us that we are
always at the event which reflects on our success. They elected to do business with us just because we are steady and
always attend. Again, just what I want to hear as a business owner.
UpSwing
Business Expo has been so successful for us that we became a Bronze event sponsor 4 years ago! When I meet prospects, they always tell me
that they have seen my logo and company name somewhere. And I know they
are right because Upswing Expo promotes their sponsors everywhere. The logo placement contributes to trust in Webb
Lake Software. Again, just what I need.
Heres what I like most:
With the UpSwing Business Expo, I can rest assured that there will be
plenty of people attending the event .decision makers. Again, just what
I need. With all the things I have to deal with everyday as a
business owner, its nice to have one less thing to worry about with my marketing efforts. Exhibiting at the UpSwing Business Expo is the
perfect solution. I recommend the UpSwing Business Expo to all my
clients. I havent found another networking event who can do take care
of my needs, provide me with decision makers and who I can trust to do
what is right.
Unless
you are an AVID fan of making "cold calls" UpSwing Business EXPO
provides us with that same opportunity. All businesses have to replace
the 10 -12 % attrition that most companies face because their contacts
leave, retire, etc and it has been my experience the attendees at
UpSwing represent that opportunity. Many of these folks are in a
position to make the buying decision and they are at the Upswing to
explore their options.
Colin Serle Black Cat Promotions
The
UpSwing Business EXPO has been a HUGE asset to my business. I maximize
the opportunities that it offers by inviting existing clients,
potential clients, and meeting and greeting the attendees. It's a
win-win for all involved. For the weeks after the event I see the
people who I met there and alas I have at least one new client each
time. You can't beat the UpSwing Business EXPO.
WOW! The
UpSwing Business EXPO has been one of the best events for Skin
Therapease to participate in. We havent missed an event in three years
and have found by making a commitment to exhibit at each event this has
helped increase our exposure and clientele awareness. We regularly
invite our clientele to stop in and visit while checking out other
exhibitors, one never knows. Its a great place to network ~ Hope to see you there!
We
have been actively participating in the UpSwing Business Expos for
several years. These are great events for networking and meeting other
members of the community. We feel the UpSwing is a great investment as
many people now expect to see us at each event. We are introduced to
new and potential new patients at every show. The UpSwing staff always
takes care of us and helps us with anything we need. I would highly
recommend the UpSwing Business Expos both as an exhibitor and as an
attendee to help meet contacts and build your business.
UpSwing
Business EXPO creates a great forum for people who want to network to
get together. The event locations vary so that you get new faces each
time you go, whether you are exhibiting or not. The events are very
well organized and provide an energetic atmosphere for people to
network.